Our Story

Sellboard is the social enterprise of Simone Group, a strategic growth agency founded in 2005, with offices in Edmonton, Toronto, and Niagara.

We’ve been directors of not-for-profit organizations since the late 1980’s, and value the internal resources, creativity, and never-ending quest for funds necessary to complete the missions of these community-vital organizations (in addition to community organizations, we’ve been Directors with Arts Etobicoke, DARE Halton, Epilepsy Toronto, Community Options, OSP, and others).

Marketers by trade and training, we bring a uniquely ‘sales and marketing’ perspective to the development of donor pipelines for our clients (hence the name of the site!).

We’ve driven hundreds of millions of dollars of opportunities – via both direct to consumer and direct to business campaigns.  Clients have been in the financial services, insurance, member services, retail, manufacturing, healthcare, and hospitality sectors.

We’ve worked with brands including Honda, Easton, Good Samaritan, Compassion Trust, Transamerica, Chase, Home Trust, Scotiabank, BCAA, CAA, 18 Asset Management, Giant Tiger, Manulife, Cashco Financial, Marriott, Best Western, Stratford Festival, CLS, University of Vermont Health Network and many more.

Our mission is to help Canadian not for profit organizations maximize their fundraising potential and community impact.

We do this by creating consistent value for our customers, partners, and shareholders through services that help our clients increase their donations through innovative services and precision-targeted promotions.

Our process is anchored by a high-capacity platform that’s secure, stable, market-driven, confidential, and brings unique and extraordinarily flexible value to not-for-profit agencies who are looking to build a brand-aligned, consistent, and creative fundraising presence in their core markets.

It can augment existing initiatives by driving more potential from events and donor outreach, while empowering the agency to create monthly (or more frequently) promotions like crowdfunding, auctions, subscription-giving, and much more.

We value relentless focus on client-centred process innovation and value creation that benefits our customers and their donors. We manage our relationships with candour and confidentiality.

We are committed to nurturing high value partnerships and client relationships that endure.


James is a Strategy Consultant and Marketing specialist with broad experience in the corporate and not-for-profit sectors.

A process-driven executive with a record of creating exceptional shareholder value for businesses searching for gains in very competitive markets, James has developed and executed strategies that created sustained revenue market share leadership for brands in competitive service-driven markets.

He has launched several enterprises, and consulted on the acquisition and management of many others – all through the lens of creating sustainable growth for sponsoring partners, through excellent services.

His expertise has been applied in the financial service, healthcare, consulting, personal services, and hospitality sectors, including Home Trust, University of Vermont Health System, CLS, Marriott, and CBT.  As a Strategic Consultant, James has taken on early-stage leadership roles with companies in the healthcare and publishing sectors.

James is Managing Director of Simone Group, Executive Director of Sellboard, and is an active board member in the not-for-profit community in Edmonton.  His not-for-profit experience has involved work on Marketing/Fund Development, Governance, Finance, and Executive committees with various organizations.

He holds an MBA from the Edinburgh Business School.



Ron is Founder and President of Stratum Five Inc, a revenue-growth solutions agency. A business line leader with extensive practice in mass and direct-to-consumer marketing channels, Ron is regarded as one of the most experienced Revenue Enhancement professionals in North America. Clients have included JP Morgan Chase, TransAmerica Life, and CAA.

Prior to founding Stratum Five, Ron was a Corporate Officer, Vice President, and member of the executive team of Canadian Tire Financial Services (CTFS), one of the most innovative and successful financial services organizations in North America.

Under his leadership, earnings from cross-sell services quadrupled. His portfolio of insurance, extended warranty, membership services, and reinsurance was independently benchmarked to be five times more profitable than any like-scaled North American credit card issuer.

Ron is a graduate of the Ivey Business School at Western University.


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